By linking different issues together, organisations show the importance of approaching information disorder as a complex problem requiring various responses.
Tighter controls are not the answer; the opportunity should be used to think differently about trust and journalism. It is critical to enable audiences to distinguish reliable, verified information.
Public relations and journalism have always existed in an uneasy balance. Social media and low revenues are shifting that balance in favour of PR, creating a lack of trust in the news.
To rebuild lost trust in the media will require more commitment and effort than just papering over ethical cracks.