Trademarking a shape of a product, or proving that a competitor is passing off their product as your own, is not easy. A high-profile settlement, though, is marketing gold.
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‘Parasitic’ or copycat brands which mimic famous names are creating a market place of their own but they are treading on thin ice when it comes to copyright and intellectual property law.
Human rights legislation is making it easier for UK stars to dictate how they are presented in public.
