Computers today are fast and powerful but they still can't think like a human when it comes to some tasks we find easy. That's why tech companies are turning to neuroscience for help.
There's both money and prestige invested in the simple idea that different brain areas are responsible for certain functions. But that doesn't make it true.
The endeavor assumes that computers could manage billions of billions of cerebral connections. Alas, that's not happening anytime soon.