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Articles on Philanthropy and nonprofits

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The rewards for doing this usually aren’t monetary. Glenn Koenig/Los Angeles Times via Getty Images

Paying all blood donors might not be worth it

Because most people want to be perceived as generous, sometimes monetary incentives for doing a good deed are counterproductive.
Even if the thought counts, the effort might not be worth it. karen roach/Shutterstock.com

Calling donors to thank them doesn’t make them more likely to give again

Like any personal touch, there’s a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn’t make donors more generous.

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