The stigma attached to HIV and AIDS, particularly in hip hop culture, is rife. The disease is represented poorly and often factually incorrect through lyrics.
Following the explosion of screen-based personal devices, the risk of users slipping into hyper reality has multiplied enormously since the television age.
What if the current cultural context is informing the production of mumble rap? In the contemporary western world, daily life is fuelled by widespread consumption of both products and images.