The beginning of the year has brought not only a cascade of bad news but also a wealth of great memes. With detached humour, people on the internet are identifying a problem, but the question remains: what do do about it?
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Despite the nihilism and pessimism of internet memes, people ultimately understand the direness of the danger posed by a powerful virus, climate change and global instability.
What will it take to get people to connect to the climate change story?
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Decarbonizing the global economy would help the climate change problem – but also many others. Would putting all those additional co-benefits center stage help drum up support for climate action?
It’s natural to feel powerless against climate breakdown. But transforming pain into action can be infectious, and might just tip the balance towards a healthy climate.