The ‘no’ side is successfully engaging young people on TikTok by combining volume (posting multiple TikToks a day) with authenticity, use of personal narratives and humour.
Rigor acadêmico, estilo jornalístico
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We looked at two ads for the “no” campaign, and two for “yes”, to see how effective their communication strategies have been.
Waging a war on ‘woke’ on issues from climate change to Anzac Day, the right-wing answer to ‘GetUp!’ is leading the ‘no’ vote against a Voice to Parliament.
GetUp has notched many political victories since launching in 2005. Now, independents and conservatives are trying to replicate its approach to grassroots political participation.
Principais colaboradores
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Honorary lecturer, School of Social Sciences, UNSW Sydney
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Professor, Australian Studies Institute, Australian National University
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Associate Professor of Narratology, University of Sydney
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Associate Professor of Marketing, University of Sydney
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Honorary Professor, University of Sydney
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2024 Oxford University visiting research fellow RIJS; Professor of Political Communication., La Trobe University
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Director, La Trobe Asia, and Professor of International Relations, La Trobe University
