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2022
There and back again: Bleed from extraordinary experiences, Journal of Consumer Research
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2021
Not whodunit but whydunit: Story characters’ motivations influence audience interest in services, Journal of Service Research
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2020
It’s the story, stupid: The consumer reviews most likely to influence purchasing decisions, Marketing Intelligence Review
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2020
It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services, Journal of Business Research
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2019
What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews, Journal of Consumer Research
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2019
Tweeting with the stars: Automated text analysis of the effect of celebrity social media communications on consumer word of mouth, Journal of Interactive Marketing
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2019
A discourse analysis of pilgrimage reviews, Journal of Marketing Management
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2019
Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect, Journal of Business Research
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2018
The seven stages of the digital marketing cycle, Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices
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2018
Need for narrative, Journal of Marketing Management
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2017
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies, European Journal of Marketing
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2017
Using EEG to examine the role of attention, working memory, emotion, and imagination in narrative transportation, European Journal of Marketing
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2016
Untangling a web of lies: Exploring automated detection of deception in computer-mediated communication, Journal of Management Information Systems
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2016
Narrative consumption in a digital world, Advances in Consumer Research
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2016
How word-of-mouth influences the storyteller: Does the effect replicate in China?, Advances in Consumer Research
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2016
Brand story-making and digital conversations, Advances in Consumer Research
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2016
Script for science fiction, Calabash Cadencé Taisgeadan
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2014
The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of consumers’ narrative transportation, Journal of Consumer Research
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2014
It’s the social, stupid! Leveraging the 4C markers of social in online service delivery, Handbook of Service Marketing Research
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2014
The means to justify the end: Combating cyber harassment in social media, Journal of Business Ethics
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2013
A walk in customers' shoes: How attentional bias modification affects ownership of integrity-violating social media posts, Journal of Interactive Marketing
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2012
In de schoenen van de klant: over de maakbaarheid van verantwoordelijke medewerkers, Ontwikkelingen in het marktonderzoek: Jaarboek MarktOnderzoekAssociatie
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2011
Return of the narrative: Studies on transportation in social media,
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2011
Een betrouwbaar verhaal: hoe te reageren op negatieve blogs van klanten, Ontwikkelingen in het marktonderzoek: Jaarboek MarktOnderzoekAssociatie
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2010
In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts, International Journal of Research in Marketing
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2007
The shortage of legal dictionaries translating European languages, Terminology
University of Sydney Business School Translation Publication Awards, City University of London Academic Staff Prize for outstanding contribution to Teaching and Learning, The Australian & New Zealand Marketing Academy Conference 2014 prize for Best Paper in the Sustainable Marketing Track, Syntec Academic Management Research Award Category Marketing / Decision Sciences, etc.