Worrying about how many people believe false ideas misses the real danger – that people are influenced by them whether they believe them or not.
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Investigations are being conducted to figure out what led to the death of eight people during a crowd surge at Travis Scott’s show.
A crowd can exhilarate the ephemeral power within us. Whether a packed stadium or a mosh pit, crowds brought us together in ways that were more than physical.
Why are sport broadcasters using fake crowd noise? It might be because crowd noise can help us bond with our tribe and acts as a psychological cue for when to pay attention.
Sociologists know what conditions make it more likely a mass delusion will take hold and spread through a group – whether adherence to a fashion fad or belief in a doomsday cult.
