Apple’s latest iPhone operating system lets you opt out of having your online habits tracked by the apps you use. That’s a big part of Facebook’s business model, but don’t expect a privacy revolution.
(Microsoft) Windows to the soul?
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Attempts to model your web experience led to fears of an echo chamber effect, but rather than reinforcing your sense of self, the process might be altering it.
Do advertisers know us better than we know ourselves?
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It’s becoming increasingly obvious that as we spend more time communicating via social media, we are disappearing into bubbles. We receive information from the same sources and witness the views of the…
Chances are your every shopping move is being tracked.
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Imagine yourself the CEO of a company that mainly sells one product. One of your goals is to maximise profits. You know you can charge a flat price, or modestly raise profits by using quantity discounts…
Hi I’m Mark and I’m new here, but I want to shake things up.
Ludovic Toinel
With Facebook eyeing mobile internet, it is no accident that Mark Zuckerberg is making a much-publicised appearance at the Mobile World Congress in Barcelona this week. In attendance are executives from…
Technology is under development to enable advertisers to target products not just at a broad group of people that might be watching a certain type of programme but at specific households and even individuals…