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Assistant Professor of Marketing, Tilburg University

Robert Smith is an Assistant Professor of Marketing at Tilburg University, Netherlands. He received his Ph. D. in Marketing from University of Michigan and joined the faculty at Ohio State in 2013. Prior to beginning his Ph.D., Dr. Smith worked as a copywriter for JWT and marketer for several nonprofits.

He has two primary streams of research in consumer decision making. In one, he explores the categorization and the perceived unity of groups. In the other, he studies inferences into mind and memory performance. Dr. Smith explores these theoretical variables in a variety of substantial domains including charitable giving and services. His research has appeared in The Journal of Consumer Research and The Journal of Consumer Psychology. He has received a variety of awards for his research, including the JCP Young Contributor Award and the Haring Symposium Best Paper Award. Dr. Smith currently teaches Strategic Marketing at Tilburg University.


  • 2019–present
    Assistant Professor, Tilburg University