History is filled with stories of business magnates taking big financial risks on the next big sports sensation. But emerging sports are more like social movements than business enterprises.
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French soccer star Karim Benzema will join Ronaldo in the Saudi Pro League, and others may follow.
Today’s big sport story is LIV Golf, but Saudi Arabia’s involvement in sport will generate many more money-driven, politics-heavy headlines.
The debate around photos of two Nigerian Salafi clerics taken in London wasn’t a trivial conversation about dress and recreational choices. It was loaded with symbolism.
