The 2014 World Cup has already seen a significant volume of Twitter conversation across a number of (English language) keywords, including #joinin, #worldcup, #Brazil2014 and #worldcup2014, as well as…
Don’t make a fuss: the Ukrainian women’s ski relay team celebrate their win at Sochi.
Dmitry Lovetsky/AP
Mark James, Northumbria University, Newcastle e Guy Osborn, University of Westminster
During the Sochi Games, much has been written about “ambush marketing”, and its applications at, and around, the Olympics. At Sochi2014, there have already been many examples of non-sponsors exploiting…
Bavaria beer gets some unofficial airtime.
Martin Rickett/PA
On the face of it, there doesn’t seem to be much to link Lionel Messi’s choice of drink with a Black Sea beach resort, a former holiday destination of Russian communist leaders. And yet over the next six…
When Neymar scored for FC Barcelona against Villareal in a recent Spanish La Liga game, it was a momentous occasion. As the Brazilian international turned to celebrate, he pulled up his shirt to reveal…
The role played in ‘normalising’ gambling in sport and society by the likes of online bookmaker Tom Waterhouse was examined by the ABC’s Four Corners program.
AAP/Paul Miller
Last night, ABC’s Four Corners investigated Tom Waterhouse’s heavily marketed entrance to the online Australian sports wagering industry. Along the way it showed the ways in which the gambling industry…
They may be well-marketed, but how effective are ‘sports’ drinks like Gatorade in aiding performance and helping recovery?
mgstanton
Endurance athletes, from weekend warriors to the elite, seek nutritional post-exercise products to enhance training and speed recovery. But for athletes, the challenge of negotiating the massive range…
Alcohol, tobacco, and fast-food industry sponsorship of sport sends the wrong message to the population.
Dean Lewins/AAP
Sport is generally a healthy activity that transmits important societal values, such as fairness, perseverance, and teamwork. Unfortunately, it’s also the primary vehicle for marketing alcohol to the general…