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Who gets to decide what we call the things we eat? Increasingly, wealthy plant-based food moguls.
Demand is hot for plant-based food options like the lentil-based veggie burger seen here.
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Plant-based proteins are in hot demand. That’s why Canadian grocery stores and restaurant chains are racing to give consumers what they want.
An Impossible Burger sidewalk sign in San Francisco.
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The Impossible Burger contains an ingredient made by genetically modified yeast. So is this new veggie burger organic? Vegan? A GM product?
Flexitarians are those who still eat meat, but only on a part-time basis. Restaurants and fast-food chains have them top of mind, with A&W’s version of a veggie burger, like those seen above, a huge hit among customers.
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Almost one in five Canadians are going meatless or eating far less meat. But most establishments aren’t actually targeting vegetarians or vegans; they’re chasing “flexitarians.” Here’s why.