Fans who flock to see ABBA Voyage, a digital avatar concert, chase the feeling of a live ABBA performance. They’re finding it, and they’re building meaningful connections, too.
A hologram of Buddy Holly projected on stage at Madrid’s Teatro La Estación in 2021.
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Creating holographic ‘digital twins’ will significantly reduce the stress, cost and logistical issues of touring – and means artists can live forever onstage.
Abba had previously been voted the band the British public would most like to see reunited.
Alamy