Twenty-five years on from his promise to become “the very best”, Ash Ketchum has won the Pokémon World Championship. But for a franchise that’s always evolving, this is far from the end.
A plateau pika (Ochotona curzoniae) emerges from its burrow.
John Holmes/Alamy Stock Photo
Since spawning a global craze, Pokémon Go has shed a third of its players, while downloads have dried up. What did the developers do wrong, and what can others learn about keeping gamers happy?
Gotta catch ‘em all.
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‘Pokémon Go’ has the ability to make people wander around nature looking for fantasy creatures – but will this translate into people exploring real-life nature?