Money talks, and sportswashing often works. Some of football’s biggest names now call the Saudi Pro League home.
Phil Mickelson lines up a shot on the 18th hole during the Bedminster Invitational LIV Golf tournament in Bedminster, N.J. in July 2022.
(AP Photo/Seth Wenig)
As the rivalry between the PGA Tour and the Saudi-funded LIV Golf ends not with a bang, but with a merger, it’s clear both sides are far more interested in financial gain than issues of morality.
Michael Reynolds/EPA and Saudi Press Agency/AP via AAP
For all the efforts at reimagining golf to attract consumer interest, the sportwashing discourse has brought an avalanche of negative attention to the LIV series, and rightfully so.