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Articles on Neuroscience

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The emerging field of neuromarketing exploits the gap between what we say and what we think. Flickr/DierkSchaefer

Our brains, our wallets - the field of neuromarketing

How do we choose? Consumers imagine themselves as rational decision-makers, able to weigh up the relative costs and benefits of decisions to arrive at reasoned choices. Yet, a growing body of research…
Everything from playing sport to speaking a foreign language is better when done automatically. pfv

Your brain knows the moves (you just get in its way)

Welcome to part two of _On the brain, a Conversation series by people whose job it is to know as much as there is to know about the body’s most complex organ. Here, Malcolm Horne, deputy director of the…
Our understanding of how people’s minds perceive time is still rudimentary. numb3r

Tick, tock, where’s your brain’s clock?

Our perception of time is something we take for granted. It drags. It goes too fast. It’s always there in the background, ticking away. But the means by which we measure, interpret and remember the flow…

Seeing eye-to-eye is key to copying

Imitation may be the sincerest form of flattery, but how do our brains decide when and who we should copy? New research suggests…

How to navigate the brain

A new brain-mapping technique has been developed to provide rapid access to brain landmarks that were previously accessible…
Photos with humans in them are more likely to be remembered than landscape shots without, a U.S. study showed. Aan Anugrah, Fotopedia.

People pics stick but scenic shots forgettable

Photos of beautiful landscapes may be lovely while you look at them but it’s the photos of fellow Homo sapiens that you’ll remember long after the album has gone back on the shelf, a new study has found…

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