Lecturer in Marketing, University of Melbourne

Dr Phil Harris is a lecturer in the Department of Management and Marketing at the University of Melbourne.

His research draws on insights from the cognitive neurosciences and marketing research to explore the biological basis of consumer behaviour.

He currently delivers neuromarketing subjects at undergraduate and post-graduate levels at the University of Melbourne.

Experience

  • –present
    Lecturer in Marketing, University of Melbourne
  • 2005–2007
    Director, Neuroscience, Colmar Brunton Research
  • 2003–2005
    Project Director – Customised Research, Roy Morgan Research, Pty Ltd. Melbourne

Education

  • 2007 
    Swinburne University of Technology, PhD, Cognitive Neuroscience

Research Areas

  • Marketing Research Methodology (150505)
  • Marketing Communications (150502)
  • Consumer Oriented Product Or Service Development (150501)
  • Marketing Theory (150506)
  • Decision Making (170202)
  • Neurosciences Not Elsewhere Classified (110999)