The growing trend for ads to attract media attention for being outrageous or offensive has led to a conflation of sex and sexism that is doing great harm.
A screen shot of the web page dedicated to DrinkWise’s How to Drink Properly ad campaign.
Alcohol industry-funded organisation DrinkWise has released a new advertising campaign titled Drinking – Do it properly that will supposedly reduce the harmful effects of binge drinking among young Australians…
There’s a fine balance between the needs of social advertisers to create messages that will grab attention and public standards .
Martin Kenny
Advertisers responsible for getting important messages through to a population swamped with advice and warnings suffer from understandable frustration. So, what does it take to make people take notice…
The Advertising Standards Bureau has ruled that comments and photos on the Facebook pages of VB and Smirnoff have breached the industry’s code of ethics.
louisa_catlover
Recently, the advertising regulator has made what have been called “landmark decisions” relating to the use of Facebook by two prominent alcohol brands. Two weeks ago, the Advertising Standards Bureau…
A recent decision by Australia’s Advertising Standards Bureau around comments left on Smirnoff’s Facebook page comes as companies re-evaluate its value.
Flickr/Owen W.Brown
Imagine a world in which advertising companies were held directly accountable for the vision of the world their ads portrayed. Accountability could range from simple things like why deodorants don’t immediately…