Articles on Advertising Standards Bureau

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Collingwood president Eddie McGuire recently courted controversy with comments about journalist Caroline Wilson. AAP/Tracey Nearmy

July 24, 2016

There’s a world of difference between sex and sexism in advertising

Linda Brennan, RMIT University; Colin Jevons, Monash University, and Glen Donnar, RMIT University

The growing trend for ads to attract media attention for being outrageous or offensive has led to a conflation of sex and sexism that is doing great harm.

A screen shot of the web page dedicated to DrinkWise’s How to Drink Properly ad campaign.

February 28, 2014

DrinkWise’s cynical campaign shouldn’t fool anyone

Adrian Carter, The University of Queensland and Wayne Hall, The University of Queensland

Alcohol industry-funded organisation DrinkWise has released a new advertising campaign titled Drinking – Do it properly that will supposedly reduce the harmful effects of binge drinking among young Australians…

There’s a fine balance between the needs of social advertisers to create messages that will grab attention and public standards . Martin Kenny

November 23, 2012

Drawing the line on fear: balance in advertising standards

Jannet Pendleton, University of Technology Sydney

Advertisers responsible for getting important messages through to a population swamped with advice and warnings suffer from understandable frustration. So, what does it take to make people take notice…

The Advertising Standards Bureau has ruled that comments and photos on the Facebook pages of VB and Smirnoff have breached the industry’s code of ethics. louisa_catlover

August 21, 2012

Ruling on alcohol brands’ Facebook sites will shake up social media marketing

Nicholas Carah, The University of Queensland and Sven Brodmerkel

Recently, the advertising regulator has made what have been called “landmark decisions” relating to the use of Facebook by two prominent alcohol brands. Two weeks ago, the Advertising Standards Bureau…

A recent decision by Australia’s Advertising Standards Bureau around comments left on Smirnoff’s Facebook page comes as companies re-evaluate its value. Flickr/Owen W.Brown

August 9, 2012

Smirnoff and Facebook - Not the perfect mix?

David Glance, University of Western Australia

Imagine a world in which advertising companies were held directly accountable for the vision of the world their ads portrayed. Accountability could range from simple things like why deodorants don’t immediately…

Top contributors

Nicholas Carah
Lecturer in Communication, The University of Queensland
David Glance
Director of UWA Centre for Software Practice, University of Western Australia
Wayne Hall
Professor and Director, Centre for Youth Substance Abuse Research, The University of Queensland
Linda Brennan
Professor of Media and Communication, RMIT University
Adrian Carter
Senior Research Fellow, Monash University
Sven Brodmerkel
Assistant Professor for Integrated Marketing Communications, Bond University
Jannet Pendleton
Senior Lecturer, Communication Studies Group, University of Technology Sydney
Colin Jevons
Associate professor, Monash University
Glen Donnar
Lecturer in Media and Communication, RMIT University