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Assistant Professor for Integrated Marketing Communications, Bond University

Sven Brodmerkel is Assistant Professor for Advertising and Integrated Marketing Communications at Bond University, Gold Coast, Australia. His current research focuses on critical approaches to branding and interactive media, the sociology of work in the creative industries and on the use of social media and popular culture by alcohol brands.


  • 2008–present
    Assistant Professor, Bond University


  • 2001 
    Hochschule Vechta, Germany, PhD

Research Areas

  • Communication And Media Studies (2001)