A/B testing is leading to a profound change in business process that is filtering through our whole society.
Scholars and skeptics warned about Facebook long before its founder was even born. Technology companies keep asking for more and more data and proving they can't be trusted.
Industrial action by Google workers shows collective representation is needed even in what is meant to be the best company in the world.
Amazon, Facebook and Google have lofty goals for their effects on global society. But people around the world are still waiting for the positive results. Here's what the tech giants could do.
The walkout by thousands of Google employees around the world was historic, both because of who was protesting and what their demands were. It may even mark the start of something new.
At a time when discussions about tech companies revolve around algorithms making automated decisions, the walkout gives Google a thousand human faces.
The rise of superstar companies that dominate their industries may be partly to blame for the lack of wage growth in the US in recent years. It could also suggest a solution.
Google controls what billions of people find, see, know or even are aware of. As it gets better at delivering what it thinks people want, how will that affect humans' perceptions of their own needs?
A 90-minute presentation in 1968 showed off the earliest desktop computer system. In the process it introduced the idea that technology could make individuals better – if government funded research.
Google search histories can be used to reveal how much the public knows about climate change in countries all over the world - and how ready they are to take action to guard against its effects.
Google needs to stop relying on just advertising if it wants to be successful in the next 20 years – but that is proving difficult.
As Google turns 20, a look at how the company has grown – and what the next two decades might bring for the company.
We're now so reliant on Google's services they are now a part of us, raising some deeply troubling questions.
A serious security threat was found in popular video game Fortnite's installation method after it bypassed Google's official app store.
Technology companies have immense power over our lives. But why are so many of their employees and others concerned about the ethics of their behaviour?
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Virtual assistants are often assumed to be female – perpetuating gendered assumptions in our imagined future.
Confrontational characters spouting conspiracy theories and fringe ideas have been around since American broadcasting began. With Alex Jones banished from the web, someone else will take his place.
Why some women choose to freeze their eggs.
The US tech giants are increasingly in the EU's regulatory crosshairs.