More than a week after the election, Opposition Leader Bill Shorten has formally conceded defeat, quickly followed by Malcolm Turnbull welcoming the Coalition’s victory.
In a historical context, Labor’s ‘Medicare SMS’ was not particularly surprising or even unprecedented.
AAP/Alex Ellinghausen
The idea of hitting voters with a powerful message on election day is just the culmination of three trends in Australian campaign communication that have been brewing for decades.
Is Rupert Murdoch’s influence on the Australian political landscape what it used to be?
AAP/Paul Miller
Given newspapers’ continued role as the main provider of new news every day, and the amplifying effect of social media, their potential to influence the body politic remains substantial.
Bill Shorten and daughter Clementine after a press conference in Moonee Ponds on Sunday.
Mick Tsikas/AAP
In an election full of drama, it is still remarkable that media speculation on Sunday was not about whether Malcolm Turnbull’s leadership might be shaky but the possibility of a challenge to Bill Shorten.
Talk has now turned to whether Australia will again have a minority government and a ‘hung parliament’.
AAP/Tracey Nearmy
After counting into the early hours of Sunday morning, the Australian Electoral Commission currently has Labor leading in 72 of the 150 seats, with the Coalition ahead in 66.
Malcolm Turnbull is considered favourite by both sides of politics to lead his party to victory on Saturday but the opinion polls continue to bring uncertainty.
After the tumult of the Rudd-Gillard years, Bill Shorten has steered his party back to traditional Labor policy ground and made it an unlikely serious contender in this election.
Natalie Mast speaks with 'Poll Bludger' William Bowe in the final week of the election campaign to break down how the major parties have faired and which seats could decide the election.
Bill Shorten poses for yet another selfie, ready to be uploaded onto social media.
AAP/Mick Tsikas
Bill Shorten has linked Brexit back to inequality and people being marginalised, in a counter to Malcolm Turnbull’s call for stability in the wake of the British vote.
With voters increasingly disillusioned with the two major parties, microparties such as those led by Jacqui Lambie and Nick Xenophon will play a bigger role.
AAP/Mick Tsikas
By continuing to see policies that affect women in economic rather than social terms, both major parties are offering little in the way of improved gender equity.
A Galaxy poll published in the Sunday Telegraph suggested Bill Shorten would have been elected with a large majority if up against Tony Abbott.
Tony Abbott/Facebook
Malcolm Turnbull is overwhelmingly more trusted than Bill Shorten to lead the country in the final round of Indi focus group research among ‘soft’ voters in the seat.
Voters judge political parties as best we can. But the way political narratives are presented – with their heroes and villains, twists and triumphs – rewards archetypes rather than nuanced reality.
Senior Lecturer in Political Science: Research Fellow at the Cairns Institute; Research Associate for Centre for Policy Futures, University of Queensland, James Cook University