Online gambling algorithims and blurred lines on what constitutes an advert on social media mean advertising principles are being flouted.
There's a strong case to ban gambling as it's rapidly becoming a public health concern in sub-Saharan Africa.
When you engage in recreational gambling, you're not simply playing against the odds – you're battling an enemy trained in the art of deceit and subterfuge who uses human nature against you.
Online gambling collects a huge amount of data. But instead of personalising offers to keep you hooked, real-time data can be used to prevent problematic gambling behaviour.
Mobile money transfers have been a great asset. But the rise of online betting could threaten its contribution.