Daniel Angus, Queensland University of Technology; Axel Bruns, Queensland University of Technology e Ehsan Dehghan, Queensland University of Technology
From voting info to risqué quips, this election, online political ads are more pervasive than ever before.
Many people are led to conspiracy theories and extremist views from less extreme positions.
AP Photo/Ted S. Warren
A new study looked at advertising and purchase data for children’s drinks and suggests that ads and pricing strategies contribute to sweetened children’s drink purchases.
AP Photo/Jon Elswick (Photo released by members of the U.S. House Intelligence committee)
In one past example, Facebook allowed an ad targeting ‘Jew haters’. A new Australian initiative will collect data on its dubious targeted advertising practices closer to home.
Marketers will soon be able to use AI-assisted vocal analysis to gain insights into shoppers’ inclinations – without people knowing what they’re revealing or how that information is being interpreted.
In the past decade, the Australian government has commissioned data analytics projects worth more than A$200 million. We have little information about what they involved.
Facebook allows advertisers to target low-income Americans.
(AP Photo/Marcio Jose Sanchez
Without much delay, Facebook and Twitter could make significant changes to limit political manipulation and propaganda. Will they? And will users ask it of the social media giants?
If consumers are unsure of how that data was collected and used they are likely to reject the personalised content.
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Louise Kelly, Queensland University of Technology e Kate Letheren, Queensland University of Technology
Brands need to build trust by being transparent about how they collect data.
Neuroscientists have been scanning the brains of select Super Bowl viewers to see how they’re reacting to the commercials that air.
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Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
The American people used to get more information in common.
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Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
Companies use children’s data to sell them junk food and other products.
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When children work on their school assignments, unknown to them, the software they use is busy collecting data. These data are then used for individualized marketing of junk foods and other products.