Ana Isabel Domingos Canhoto

Reader in Marketing, Brunel University London

My research focuses on the role of technology in interactions between firms and their customers. One stream of work looks at the impact of technology on customer insight, and includes projects such as ‘the potential of digital footprints for customer profiling’. The other stream looks at the impact of technology on targeted interactions, and includes projects such as the ‘role of social media in customer service’.

Experience

  • –present
    Senior Lecturer, Oxford Brookes