Warmth matters more than competence in some areas of business, new marketing research shows.
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If parents prefer to associate with other parents, what does that mean for people who have decided against having kids?
Scientists who engage with the public may have goals about influencing policy or behavior. But they also need to think about the short-term objectives that will help get them there.
You just need to apply some science.
Principais colaboradores
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Ellis N. Brandt Professor of Public Relations, Michigan State University
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Lecturer in Operations Management, University of Sheffield
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Associate Professor of Advertising and Public Relations, The University of Texas at Austin
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Assistant Professor of Public Relations, Northern Illinois University
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Professor of Psychology, Michigan State University
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Associate Professor of Psychology, Michigan State University
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Associate Professor of Quantitative Marketing and Analytics, McGill University
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Assistant Professor of Marketing, University of Tennessee
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Assistant Professor of Marketing, University College Dublin
