Vivek Astvansh is a professor of marketing at McGill University's Desautels Faculty of Management. He is also an adjunct professor of data science at Indiana University's Luddy School of Informatics, Computing, and Engineering.
He researches how marketing (thoughts, personnel, actions, and assets) can help a company improve its performance in society, product market, and financial market. His research has been published in (among others): Harvard Business Review, Journal of Marketing, Production and Operations Management, and Manufacturing & Service Operations Management Journal.
He teaches strategy and analytics. Before becoming an academic, he worked in the technology industry for 12 years, writing computer code and marketing analytics solutions.
Experience
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2022–presentData science professor, Indiana University
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2023–presentMarketing professor, McGill University
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2018–2023Marketing professor, Indiana University
Education
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2018Ivey Business School at Western University, Ph.D. in Business Administration
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2014University of Wisconsin-Madison, MS in Business
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2012Indian Institute of Management Lucknow, MBA
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2000Aligarh Muslim University, Bachelor of Engineering
Publications
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2023Journal of Marketing, 1
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2023Journal of Business Research, 1
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2023PLOS ONE, 2
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2022Journal of International Marketing, 1
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2022Manufacturing & Service Operations Management, 1
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2022Harvard Business Review, 1
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2022Production and Operations Management, 2
Grants and Contracts
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2022The ERI-EPA Region 5 Workshop on Business / Local Government Collaboration for Climate Change Preparedness
- Role:
- 1
- Funding Source:
- U.S. Environmental Protection Agency
- Ottawa, Ontario, Canada
- Website
- @astvansh
- Article Feed
- vivek.astvansh@mcgill.ca
- ORCID
- Joined
