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Assistant Professor of Marketing, University College Dublin

Dr. Anshu Suri is the UCD Garfield Weston Assistant Professor of Marketing at the Michael Smurfit Graduate Business School, University College Dublin. She earned her PhD in Marketing from HEC Montréal (University of Montreal) and holds an MBA from the State University of New York (SUNY) at Buffalo.

Dr. Suri's research is centered on understanding consumer responses in the face of brand and service failures, shedding light on critical aspects of consumer behavior. Her scholarly pursuits extend to the realms of consumer-technology interaction and the sharing economy, contributing to a deeper comprehension of contemporary market dynamics.

Her research has been featured in prominent business journals, including the Journal of the Academy of Marketing Science, the International Journal of Research in Marketing, Psychology & Marketing, and the Journal of Business Research, among others. Dr. Suri's insights have also been shared on a global stage, with presentations at international conferences such as the American Marketing Association (AMA) and the Association for Consumer Research (ACR).

Prior to her academic career, Dr. Suri gained valuable industry experience as a marketer, both in the United States and India. This practical background enriches her academic work, providing a holistic perspective on marketing and consumer behavior.


  • –present
    UCD Garfield Weston Assistant Professor of Marketing, University College Dublin


  • 2021 
    HEC Montreal, Marketing