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Articles on Internet use

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Ad blockers are here to stay so advertisers need to think differently to reach their target audience. Shutterstock/Aleksandar Karanov

How online advertising can work in a world of ad blockers

Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?
Viewed through human activities, the Internet is becoming ever more heterogeneous as more non-Western populations get online. genista/Flickr

Reimagining the Internet as a mosaic of regional cultures

Mapping Web usage shows a new picture of the Internet, one without its core in the West, but rather a mosaic of online regional cultures that mirror offline regional cultural identities.

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