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Articles on Giving

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People in Zambia gather while awaiting food distribution in January 2020. Guillem Sartorio/AFP via Getty Images

Prejudice against people with darker skin may make donors less generous

Using a common tool for measuring subconscious stereotypes, a scholar assessed how bias against dark skin can influence an inclination to support a charity serving people in low-income countries.
A Feed Your City volunteer bundling food to be given away in Atlanta on Sept. 19, 2020. Paras Griffin/Getty Images for Feed Your City Challenge/Atlanta GA

Doing good may make people look better

Two scholars have found links between generosity and physical attractiveness.
Spanx founder Sara Blakely has signed the Giving Pledge. Marla Aufmuth/Getty Images for Massachusetts Conference for Women

A window into the hearts and minds of billionaire donors

A careful review of more than 200 letters written by the wealthy people who signed the Giving Pledge over its first decade suggests a big contradiction.
The demand for services nonprofits offer is surging. Paul Bersebach/MediaNews Group/Orange County Register via Getty Images

A $300 charitable deduction, explained

This measure, included in a pandemic relief package, is supposed to encourage Americans to give more to nonprofits.
President and Mrs. Roosevelt enjoying after-luncheon conversation with patients of the Warm Springs Foundation. Bettmann/Contributor via Getty Images

What FDR’s polio crusade teaches us about presidential leadership amid crisis

Franklin Delano Roosevelt’s personal battle with polio, and his steady hand while overseeing a national eradication campaign, highlights decisive leadership against a virus that terrified America.
The main characters of ‘The Good Place’ become better over time. Michael Tran/FilmMagic via Getty Images

Do people become more selfless as they age?

Brain science suggests that seniors care more about the welfare of others than younger folks do.
The rewards for doing this usually aren’t monetary. Glenn Koenig/Los Angeles Times via Getty Images

Paying all blood donors might not be worth it

Because most people want to be perceived as generous, sometimes monetary incentives for doing a good deed are counterproductive.

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