Adam Hepworth

Adam Hepworth is an Assistant Professor of Marketing and Associate Director of Client Relations and faculty advisor in the Center for Consumer Research and Analytics (CRA). He received his PhD from the University of Tennessee, Knoxville. His research interests focus on consumer-based strategy, customer-employee interactions, and frontline employees. Prior to academia, Adam worked for several years in the field of digital marketing.

Hepworth's research interests include consumer-based marketing strategy, frontline employee marketing, services marketing, customer-interfacing employees and authentic communication.