Experiments in the US and Italy that observed people’s charitable choices found similar results: People tend to prefer to help local communities.
Microeconomists study how individuals and companies balance their desires and needs with costs and available resources.
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An experimental study found that the vast majority of women didn’t support a pay policy that corrected for an advantage they received, slightly more than men in the same position.
The maker of Bud Light says it will give all Americans over 21 a free beer if the U.S. reaches Biden’s 70% vaccination goal.
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Isabelle Brocas, USC Dornsife College of Letters, Arts and Sciences
Governments and companies are using incentives in hopes of getting more Americans to get a COVID-19 shot. A behavioral economist explains how they work.
Even young children are very aware of whether they’re getting their fair share.
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Cognitive neuroscientists use brain imaging and behavioral economic games to investigate people’s sense of fairness. They find it’s common to take care of yourself before looking out for others.
Children can use preferences for leverage.
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Unfairness alone is upsetting enough to drive people to punish lucky recipients of unfair outcomes.
Masks are a crucial tool for stopping the pandemic – but don’t let them give you a false sense of security.
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Policies meant to improve public health – like mandatory face masks during the coronavirus pandemic – need to take into account how people might adjust other behaviors in response.
Some habits are hard to keep up.
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Behavioral economists explain how widespread use of face masks, hand sanitizer and other preventive measures could counterintuitively encourage riskier behaviors around coronavirus.
Consumers may think Boeing’s planes are safer because the company donated 250,000 masks to China.
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New research shows that when companies do things like give to charity or reduce their carbon footprint, consumers perceive their products as less risky.
The rewards for doing this usually aren’t monetary.
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A scholar who studies consumer decision-making explains just what it is in the human mind that makes people susceptible to nudges toward one behavior or another.
Even if the thought counts, the effort might not be worth it.
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Anya Samek, USC Dornsife College of Letters, Arts and Sciences
Like any personal touch, there’s a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn’t make donors more generous.
The Getty Fire burns next to the 405 freeway in the hills of West Los Angeles.
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Some Californians want to ban people from living in wildfire-prone areas. Behavioral economics offers a less heavy-handed approach to reducing the costs and risks.
Cheating in games may have more to do with personality than with economic necessity, a new study finds.
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Why do even the rich cheat on their taxes? Roesearch suggests some people may be genetically predisposed to break the rules for their own financial gain.
A proposed charitable law could simulate this sea of piggy banks.
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Uber’s IPO will value the company at more than $80 billion, yet the data it collects on its users may be worth even more – and creates the potential for dangerous manipulation.