Menu Close

Articles on Philanthropy and nonprofit research

Displaying 1 - 20 of 33 articles

People in Zambia gather while awaiting food distribution in January 2020. Guillem Sartorio/AFP via Getty Images

Prejudice against people with darker skin may make donors less generous

Using a common tool for measuring subconscious stereotypes, a scholar assessed how bias against dark skin can influence an inclination to support a charity serving people in low-income countries.
A Feed Your City volunteer bundling food to be given away in Atlanta on Sept. 19, 2020. Paras Griffin/Getty Images for Feed Your City Challenge/Atlanta GA

Doing good may make people look better

Two scholars have found links between generosity and physical attractiveness.
There’s been an outpouring of giving in honor of Ahmaud Arbery and other victims of racial injustice. AP Photo/Tony Gutierrez

Racial justice giving is booming: 4 trends

From thousands of people chipping in as little as $5 to George Floyd's GoFundMe to donations well in excess of $1 million to HBCUs, anti-racist philanthropy is rising.
Spanx founder Sara Blakely has signed the Giving Pledge. Marla Aufmuth/Getty Images for Massachusetts Conference for Women

A window into the hearts and minds of billionaire donors

A careful review of more than 200 letters written by the wealthy people who signed the Giving Pledge over its first decade suggests a big contradiction.
Are they spending as much on the needs of others as the rest of us? cdwheatley/Getty Images

Rich folks aren’t that stingy after all

Reliable data on charitable giving is hard to come by. But based on the information available, very rich people are at least as generous as everyone else.
The main characters of ‘The Good Place’ become better over time. Michael Tran/FilmMagic via Getty Images

Do people become more selfless as they age?

Brain science suggests that seniors care more about the welfare of others than younger folks do.
The rewards for doing this usually aren’t monetary. Glenn Koenig/Los Angeles Times via Getty Images

Paying all blood donors might not be worth it

Because most people want to be perceived as generous, sometimes monetary incentives for doing a good deed are counterproductive.
Even if the thought counts, the effort might not be worth it. karen roach/Shutterstock.com

Calling donors to thank them doesn’t make them more likely to give again

Like any personal touch, there's a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn't make donors more generous.

Top contributors

More