Can you call it meat if it's been artificially produced? That's the question cattlemen in the US are asking, and something food regulators will have to grapple with soon when it coms to labelling.
Based on a seductive story of providing food with zero consequences, cellular agriculture promises to get rid of the ethical, environmental and health costs of animal husbandry. But is that realistic?
If you're finding it difficult to go veggie, don't worry. Here are some tricks to help you, informed by science.
Eat less meat, save the world