Chinese car makers are finding the road to succeeding in the EU slow and bumpy.
Rigor acadêmico, estilo jornalístico
Todos os artigos de Brand image
Exibindo todos artigos
Trust in brands may be eroded as awareness of misinformation increases according to new research.
While corporate partnerships can be ‘win-win’ arrangements, sometimes they don’t work out – especially when values don’t align.
