Giandomenico Di Domenico

Giandomenico is a Lecturer in Marketing and Strategy at Cardiff Business School. Before joining Cardiff Business School, he conducted his doctoral studies at the University of Portsmouth.

He adopts mainly experimental methods to better understand the dark side of social media, particularly the characteristics and spreading dynamics of misinformation through these channels. He focuses on how direct and indirect misinformation impacts brands and consumer behaviour. He is also interested in the dynamics of influencer marketing.

He has published in internationally recognised journals such as Journal of Business Research, Psychology & Marketing, the Journal of Interactive Marketing, the Journal of Public Policy & Marketing and Current Opinion in Psychology. He is a member of the Board of the journal Psychology & Marketing as Social Media Editor.