Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream.
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Branding experts have long used visual cues to communicate with consumers – but the rising cost of living is changing the nature of their messaging.
The AFL’s newest team, the Tasmania Devils, launched on Monday night, drawing on its rich football history in a blaze of myrtle green, primrose yellow and rose red.
Kylian Mbappé has secured a commercial trademark for his celebration pose, and is looking to protect his name and quotes too.
Taylor Swift is everywhere right now – but could that dent her popularity?
Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.
The virality of Elmo’s X post showcases how fictional characters are turning into influencers.
Should luxury brands display their logo on everything?
Trust in brands may be eroded as awareness of misinformation increases according to new research.
Of course the NFL is embracing Taylor Swift.
Once a cornerstone for many food retailers, brand loyalty is eroding as consumers prioritize cost savings over long-term brand relationships.
New features on Apple iOS 17 aim to give users insights into their mental health, but they may also shape how people see themselves.
Fake social media campaigns can negatively affect both influencers and brands.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Consumers relate to brands and logos on an emotional level. The response to Elon Musk’s rebranding of Twitter has revealed the emotional connections people have to the brands they use.
A scholar of design who researches brand campaigns critiques the social media platform’s new look.
Musk has completed the ultimate act of disruption to Twitter by rebranding the platform. Here’s what that means for the future of the company and its users.
By building and maintaining a personal brand, young social media users can identify work opportunities.
People are more likely to donate to charity when the brand shows ‘bravery’ by speaking up about social causes.
Energy firms are likely to lie about their corporate social responsibility to the environment. Their deception can be turned around for good if they are held accountable.
Principais colaboradores
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer, Research School of Management, Australian National University
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Professor of Marketing, University of Birmingham
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Reader in Intellectual Property Law, City, University of London
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Cartier Chaired Professor of Behavioural Sciences, Full Professor, Department of Entrepreneurship, ESCP Business School
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Senior Lecturer in Marketing, University of Nottingham
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Professor of Marketing, University of Southampton
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Senior Lecturer (Assistant Professor) of Marketing, Auckland University of Technology
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Adjunct Professor, with expertise in Branding, Marketing, Business Strategy, Corporate Citizenship and Social Responsibility. Graduate School of Business, University of Cape Town
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Professor of Marketing, Royal Holloway University of London
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Associate Professor, Operations Research, Brock University
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Professor, Montpellier Business School
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Professeur senior d’analyse financière, d’audit et de risk management - Directrice de Programme pour le MSc Fashion Design & Luxury Management- Responsable de la spécialisation MBA "Brand & Luxury Management", Grenoble École de Management (GEM)
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Professeur en marketing, EM Lyon Business School
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Chair in Arts Management, School of Management and Marketing, Deakin University
