Debasis Pradhan

Debasis Pradhan is currently a Professor of Marketing at XLRI Jamshedpur, India, where he has been working since 2006. A former Associate Dean of Executive Education and Head of Department of Marketing at XLRI, Debasis' academic interests include influencer marketing, endorsement research, consumer wellbeing, impulse buying, anti-consumption/subversion, and sponsorship. His papers have been published in leading international outlets, such as Journal of Business Research, Psychology & Marketing, Journal of Consumer Affairs, Journal of Brand Management, Journal of Consumer Behaviour, Marketing Intelligence & Planning, Journal of Marketing Communications, Asia Pacific Journal of Marketing and Logistics, International Journal of Retail & Distribution Management, among others. He was recently a Co-Editor of a Special Issue of Journal of Consumer Affairs on “Pandemics and Well-being”. He has presented papers and chaired sessions in various international universities across USA, Europe and Asia. He can be reached at debasis@xlri.ac.in.