Academic rigor, journalistic flair
Senior Lecturer of Marketing, RMIT University
Dr Amanda Spry is a Senior Lecturer of Marketing at RMIT University, Australia. She received her PhD and postdoctoral fellowship training from the University of Melbourne and previously worked at Cardiff Business School, UK.
Amanda writes on the critical role that brands play for consumers, companies, markets and society. She is particularly interested in the capacity and versatility of brands to drive a company's bottom line, to engage in sociopolitical activism and to contribute to societal transformation.
Before completing her PhD, Amanda worked as a research consultant at Colmar Brunton (now Kantar). She regularly contributes to Australian and international media outlets as a branding expert.
Experience
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2024–presentSenior lecturer, RMIT University
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2018–2023Lecturer, RMIT University
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2015–2018Lecturer, Cardiff Business School, Cardiff University
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2013–2015Postdoctoral fellow, University of Melbourne
Education
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University of Melbourne, PhD
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University of Queensland, BBusMan (Hons Class I)
Research Areas
- Marketing (1505)
- Melbourne, Australia
- @dramandaspry
- Article Feed
- amanda.spry@rmit.edu.au
- Joined
