Dr Amanda Spry is a Lecturer in Marketing. She writes on a variety of topics: branding; marketing strategy; the marketing-finance interface; and engagement. Her expertise is in quantitative methods with a focus on survey and financial data. Amanda's research has been published in leading journals such as the European Journal of Marketing, and presented globally at conferences for the American Marketing Association and the European Marketing Academy, among others. Previously, Amanda worked as a research consultant at Colmar Brunton, where her clients included major companies such as Mars, Telstra, and Virgin. Amanda has experience in teaching marketing courses at undergraduate, postgraduate, and MBA levels across Australia, Singapore, and the UK.