Dr Amanda Spry is a Lecturer of Marketing at RMIT University, Australia. She completed her PhD and postdoctoral fellowship at the University of Melbourne. Amanda was previously based at Cardiff Business School, UK.
Amanda writes on branding and marketing strategy topics. Her current projects are in the areas of brand activism, transformative brands, and the branding and finance interface.
Before completing her PhD, Amanda worked as a research consultant at Colmar Brunton.