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Lecturer of Marketing, RMIT University

Dr Amanda Spry is a Lecturer of Marketing at RMIT University, Australia. She completed her PhD and postdoctoral fellowship at the University of Melbourne. Amanda was previously based at Cardiff Business School, UK.

Amanda writes on branding and marketing strategy topics. Her current projects are in the areas of brand activism, transformative brands, and the branding and finance interface.

Before completing her PhD, Amanda worked as a research consultant at Colmar Brunton.


  • 2018–present
    Lecturer, RMIT University
  • 2015–2018
    Lecturer, Cardiff Business School, Cardiff University
  • 2013–2015
    Postdoctoral fellow, University of Melbourne


    University of Melbourne, PhD
    University of Queensland, BBusMan (Hons Class I)

Research Areas

  • Marketing (1505)