Menu Close
Senior Lecturer in Marketing, University of Nottingham

My research explores consumption with particular interests in tourism, consumer cultures, and sustainability. I joined the University of Nottingham in June 2021 as assistant professor in marketing. Prior to this, I worked as senior lecturer in marketing at University of Huddersfield. I completed my PhD on small island tourism at the University of Nottingham in 2014.


  • 2021–present
    Assistant professor of Marketing, University of Nottingham
  • 2014–2021
    Senior lecturer, University of Huddersfield


  • 2014 
    University of Nottingham, PhD Marketing


  • 2021
    Post-postmodern consumer authenticity, shantay you stay or sashay away? A netnography of RuPaul’s Drag Race fans, Marketing Theory
  • 2021
    Negotiating authenticity: Three modernities, Annals of Tourism Research
  • 2021
    Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z, Routeledge
  • 2020
    The passing of the postmodern in pop? Epochal consumption and marketing from Madonna, through Gaga, to Taylor, Journal of Business Research
  • 2019
    Tourism-in-literature: Existential comfort, confrontation and catastrophe in Guy De Maupassant's short stories, Annals of Tourism Research