Professor Shukla is Professor of Marketing at Essex Business School, and has previously worked with academic institutions including Glasgow Caledonian University (UK), University of Brighton (UK), Liverpool Hope University (UK), Gujarat Law Society (India) and corporate organizations including 7th Sense Consulting (UK & India), Scanpoint Graphics (India), Claris Lifesciences (India) among others.
Professor Shukla is also a visiting professor at Aalto School of Economics (previously Helsinki School of Economics, Finland), Misr International University (Egypt) and teaches and trains regularly in other countries within US, EU, Asia and Middle East. Professor Shukla has directly taught students representing more than 60 nationalities and has been one of the pioneers in e-teaching methods.
His website, www.pauravshukla.com, provides free resources in the field of marketing. He is involved with academic institutions and corporate organizations including not for profit organizations in the capacity of trainer, consultant, advisor and board of directors.
Professor Shukla’s main research interests are in the areas of comparative consumption experiences, cross-cultural consumer behaviour and marketing issues in emerging markets with a special focus on luxury branding and marketing. He has published on these topics in wide range of outlets, including the Journal of Business Research, International Marketing Review, Journal of World Business, Information & Management, Psychology & Marketing, Journal of Consumer Behaviour, Journal of Business & Industrial Marketing, Advances in Consumer Research, Journal of Entrepreneurship, Asian Journal of Business Research, Services Marketing Quarterly, Tourism Review, Marketing Intelligence and Planning, Journal of Consumer Marketing, Journal of Product & Brand Management, among others.