Dr. Jessica Vredenburg is a Senior Lecturer of Marketing at Auckland University of Technology in New Zealand. She completed her PhD in Marketing at the University of Melbourne, Australia in 2014. She also has a background in Sport Psychology and Kinesiology completing her Master of Science in Sport Psychology and Bachelor of Science in Kinesiology, both from the University of Calgary, in her native Canada.
Based on her diverse background, Jessica’s research interests and projects focus on contemporary branding issues (e.g., brand activism and cancel culture), service and relationship marketing (e.g., service automation and retail theatre), and strategic sports marketing and sponsorship. She had published in top academic journals and is a member of the Editorial Review Board for the Journal of Public Policy & Marketing.
Jessica also brings industry experience working previously as a Marketing Manager for Lululemon Athletica, and comments regularly for marketing-related stories in the media.
Experience
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–presentSenior Lecturer (Assistant Professor) in Marketing, Auckland University of Technology
Education
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2014University of Melbourne, PhD
Publications
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2021Transformative Branding: A Dynamic Capability to Challenge the Dominant Social Paradigm, Journal of Macromarketing
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2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?, Journal of Public Policy & Marketing
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2018What Did Ryan Lochte Do? The Double-Edged Sword of Endorsers Behaving Badly, International Journal of Sports Marketing and Sponsorship
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2017A Multi-stakeholder IMC Framework for Networked Brand Identity, European Journal of Marketing
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2014Variability in Health Care Services: The Role of Service Employee Flexibility, Australasian Marketing Journal
Professional Memberships
- Member of the Editorial Review Board for the Journal of Public Policy & Marketing
- Auckland, New Zealand
- Website
- @drjvredenburg
- Article Feed
- ORCID
- Joined
