Saeid Kermani is an Assistant Professor of Marketing at Trent University. His research addresses business and societal issues related to corporate social responsibility, social activism, and ethics.
Getting political: The value- protective effects of expressed outrage on self-brand connection, Journal of Consumer Psychology
Consumer (Dis)Trust Online, The Routledge Handbook of Digital Consumption (2nd edition)
Sorry, not sorry: The effect of social power on transgressors’ apology and non- apology, Journal of Experimental Psychology: Applied
Cultural differences in psychological reactance: Responding to social media censorship, Current Psychology