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Assistant Professor of Marketing, Trent University

Saeid Kermani is an Assistant Professor of Marketing at Trent University. His research addresses business and societal issues related to corporate social responsibility, social activism, and ethics.


  • –present
    Assistant Professor of Marketing, Trent University


  • 2022 
    Schulich School of Business (York University), PhD in Administration (Marketing)


  • 2023
    Getting political: The value- protective effects of expressed outrage on self-brand connection, Journal of Consumer Psychology
  • 2022
    Consumer (Dis)Trust Online, The Routledge Handbook of Digital Consumption (2nd edition)
  • 2022
    Sorry, not sorry: The effect of social power on transgressors’ apology and non- apology, Journal of Experimental Psychology: Applied
  • 2021
    Cultural differences in psychological reactance: Responding to social media censorship, Current Psychology