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Lecturer, Research School of Management, Australian National University

Andrew Hughes is a lecturer in marketing at the Australian National University in Canberra. Prior to his academic career, Andrew worked in marketing management and strategy for some of Australia’s biggest organisations in the financial, industrial and services marketing sectors. His main areas of research include television advertising, branding, sports marketing, political and non-profit marketing, and marketing strategy. He has published numerous papers in political marketing, advertising and branding, and presented his work at conferences in Australia and overseas.


  • 2003–present
    Lecturer, The Australian National University

Research Areas

  • Marketing (1505)
  • Australian Government And Politics (160601)
  • Political Science (1606)
  • Comparative Government And Politics (160603)
  • Marketing Communications (150502)
  • Marketing Management (Incl. Strategy And Customer Relations) (150503)
  • Marketing Measurement (150504)