Dr. Lucy Gill-Simmen is a Senior Lecturer in Marketing at Royal Holloway University of London, with a passion for all things marketing related. Her goal is to instill that same passion across her classes, one student at a time.
She holds both a MBA and a Ph.D. in Marketing from Imperial College Business School, London. Her areas of expertise are in marketing strategy (in theory and in practice), global marketing strategy, consumer brand relationships and internal branding.
Prior to entering academia, Lucy worked for a number of years in marketing and managerial roles in the publishing and communications industry both in Europe and in the USA. In addition, she has worked on some major consulting projects in the Middle East and the USA where she was instrumental in identifying the internal branding strategies for companies such as 3M (USA) and Al Tayer Group (Dubai, UAE).
Given her experience in marketing practice she is interested in employability of students and in facilitating students' transitions from HE to the corporate world. In terms of pedagogy, she is interested in curriculum design for employability.