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Zoe Lee

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Reader (Associate Professor) in Marketing, Cardiff University

Dr. Zoe Lee is a Reader (Associate Professor) in Marketing at Cardiff Business School, Cardiff University, UK. She is an Associate Editor of the Journal of Strategic Marketing as well as a member of the Editorial Review Board for the Journal of Philanthropy & Marketing. She completed her PhD in Marketing at the Bristol Business School, University of the West of England.

Her research focuses on responsible and ethically driven branding issues such as corporate rebranding and brand activism, sustainability communications in fashion, and nonprofit marketing strategy.

Experience

  • 2023–present
    Reader (Associate Professor in Marketing), Cardiff University
  • 2019–present
    Senior Lecturer in Marketing, Cardiff University
  • 2010–2019
    Lecturer in Marketing, University of Bath
  • 2008–2010
    Teaching Associate, University of Bristol

Education

  •  
    University of the West of England, PhD Marketing

Honours

PhD