Ghana’s central bank has faced criticism for its role in the country’s economic crisis.
As inflation stabilizes, a new type of consumer has emerged, marked by value consciousness digital savviness, and a preference for experiences over material goods.
THE CANADIAN PRESS/Cole Burston
With inflation finally starting to stabilize in Canada, a new type of consumer has emerged, marked by value consciousness, digital savviness and a preference for experiences over material goods.
Discounters have long copied more established brands – but now it’s working the other way too.
Tesco
Branding experts have long used visual cues to communicate with consumers – but the rising cost of living is changing the nature of their messaging.
A planned boycott, organized by a Reddit group called ‘Loblaws is out of control,’ aims to reduce grocery prices and increase food security for Canadians.
THE CANADIAN PRESS/Aaron Vincent Elkaim
VINs can tell a story if you know what to look for.
An analysis of 23 cannabis samples from 10 dispensaries found a majority had at least 30% less THC than they were reported to have.
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China has a lot of vacant retail space, including many underused shopping malls. An urban policy scholar describes how the Chinese are rethinking what the mall is for.
Both direct and indirect misinformation influence brand trust.
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Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
Shoppers are looking for value this holiday season.
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Countries that have adopted clear food labels have seen the health benefits. Researchers explain how a new system to alert South African consumers to unhealthy choices was developed.
Siggi’s Dairy keeps its yogurts simple with white packaging, black text and a dab of color to indicate the flavor.
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Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
People tend to ‘panic buy’ in times of crisis, which often leads to shortages of essential items.
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Understanding the traits of different customer groups can help shoppers and businesses serve their communities more ethically and effectively, especially in times of crisis.
Jack and Rose, the main characters in the movie Titanic, definitely had a meaningful interaction.
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Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.