I am a Lecturer in Marketing at Newcastle Business School, Northumbria University. I have previously held posts at Sunderland Business School, and two North East colleges.
I am interested in consumer behaviour, particularly in personal finance management, spending, and savings habits. My PhD thesis explored consumers' lived experiences of using payday loans and other types of high cost credit. Branding and communications are also a personal interest, having designed and implemented several rebranding/branding activities for SMEs in industry.
I am passionate about design and creativity in the workspace and beyond. I have worked in design and marketing at management level in several industry sectors including; not-for-profit, low carbon/zero emissions engineering, military and aerospace engineering and cosmetics.
Experience
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2012–presentLecturer, Newcastle Business School, Northumbria University
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2011–2011Associate lecturer, Sunderland Business School
Education
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Newcastle Business School, Northumbria University, PhD Consumer Behaviour
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Sunderland Business School, University of Sunderland, MA Marketing - Distinction
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School of Design, De Montfort University, BA (Hons) Design Management and Innovation - 1st class
Publications
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2017The orbit of consumer credit choices, Journal of Financial Services Marketing
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2015Exploring emotions and irrationality in attitudes towards consumer indebtedness: Individual perspectives of UK payday loan consumption, Journal of Financial Services Marketing
Professional Memberships
- FHEA
- Newcastle, England.
- Article Feed
- ORCID
- Joined
