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Lecturer in Marketing, Newcastle University

I am a Lecturer in Marketing at Newcastle University Business School.

I am interested in consumer behaviour, particularly in personal finance management, spending, and savings habits. My PhD thesis explored consumers' lived experiences of using payday loans and other types of high cost credit. Branding and communications are also a personal interest, having designed and implemented several rebranding/branding activities for SMEs in industry.

I am passionate about design and creativity in the workspace and beyond. I have worked in design and marketing at management level in several industry sectors including; not-for-profit, low carbon/zero emissions engineering, military and aerospace engineering and cosmetics.


  • 2021–present
    Lecturer, Newcastle University Business School
  • 2012–2021
    Senior Lecturer, Newcastle Business School, Northumbria University
  • 2011–2011
    Associate lecturer, Sunderland Business School


    Newcastle Business School, Northumbria University, PhD Consumer Behaviour
    Sunderland Business School, University of Sunderland, MA Marketing - Distinction
    School of Design, De Montfort University, BA (Hons) Design Management and Innovation - 1st class


  • 2022
    Chapter: Rationing during COVID-19: Is an ‘equal share’ always fair?, Keeping up with the ‘New Normal’. Consumption, Production and Entrepreneurship in the time of Coronavirus
  • 2021
    Blaming me, blaming you! The pendulum of blame in payday lending, Marketing Theory
  • 2021
    Sharing Is Caring? Conflict and Value Codestruction in the Case of Sharing Economy Accommodation, Journal of Hospitality & Tourism Research
  • 2020
    The Questionnaire: A Weak Link in Corporate Identity?, Qualitative Market Research: An International Journal
  • 2017
    The orbit of consumer credit choices, Journal of Financial Services Marketing
  • 2015
    Exploring emotions and irrationality in attitudes towards consumer indebtedness: Individual perspectives of UK payday loan consumption, Journal of Financial Services Marketing

Professional Memberships

  • FHEA