Currently, I am a Lecturer in Marketing at Newcastle Business School, Northumbria University. I have previously held Associate Lecturer posts at Newcastle Business School, Sunderland Business School, and various North East colleges.
I have worked in design and marketing at managemetn level in several industry sectors including; not-for-profit, low carbon/zero emissions engineering, military and aerospace engineering and cosmetics.
I am interested in consumer behaviour, particularly in personal finance management, spending, and savings habits. Branding and communications are also a personal interest, having designed and implemented several rebranding/branding activities for SMEs in industry. I am passionate about design and creativity in the workspace and beyond.