I am a Lecturer in Marketing at Newcastle University Business School.
I am interested in consumer behaviour, particularly in personal finance management, spending, and savings habits. I explore consumer lived experiences of using high-cost credit products like payday loans, doorstep loans, pawning etc. Branding and communications are also a personal interest, having designed and implemented several rebranding/branding activities for SMEs in industry.
I am passionate about design and creativity in the workspace and beyond. Prior to working in academia, I have worked in design and marketing at management level in several industry sectors including not-for-profit, low carbon/zero emissions, military and aerospace engineering, and cosmetics.
Lecturer, Newcastle University Business School
Senior Lecturer, Newcastle Business School, Northumbria University
Associate lecturer, Sunderland Business School
Associate lecturer, Newcastle College
Associate lecturer, Gateshead College
Sunderland Business School, University of Sunderland, MA Marketing - Distinction
School of Design, De Montfort University, BA (Hons) Design Management and Innovation - 1st class
Newcastle Business School, Northumbria University, PhD Consumer Behaviour
Chapter: Rationing during COVID-19: Is an ‘equal share’ always fair?, Keeping up with the ‘New Normal’. Consumption, Production and Entrepreneurship in the time of Coronavirus
Sharing Is Caring? Conflict and Value Codestruction in the Case of Sharing Economy Accommodation, Journal of Hospitality & Tourism Research
Blaming me, blaming you! The pendulum of blame in payday lending, Marketing Theory
The Questionnaire: A Weak Link in Corporate Identity?, Qualitative Market Research: An International Journal
The orbit of consumer credit choices, Journal of Financial Services Marketing
Exploring emotions and irrationality in attitudes towards consumer indebtedness: Individual perspectives of UK payday loan consumption, Journal of Financial Services Marketing