Associate Professor, Purdue University

Eugene Chan is Associate Professor in the Division of Consumer Science at Purdue University. He holds a Ph.D. in management from the University of Toronto, a M.A. in social sciences from the University of Chicago, and an A.B. (Hons.) in psychology from the University of Michigan. He also has an A.R.C.T. (Hons.) in piano performance from the Royal Conservatory of Music.

He uses methods from experimental psychology and draw on theories from diverse disciplines in the social sciences to study how people make choices, judgments, and decisions in the marketplace, in organizations, and in society. Generally, his research has focused on financial, political, and health decisions. His research has been published in top-tier outlets such as Organizational Behavior and Human Decision Processes, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Experimental Psychology: General, Personality and Social Psychology Bulletin, and Evolution and Human Behavior.

Eugene has taught previously in Canada, Slovenia, and Australia, and bring an international outlook to both his research and teaching.


  • 2020–present
    Associate Professor, Purdue University
  • 2017–2020
    Senior Lecturer, Monash University
  • 2014–2017
    Lecturer, University of Technology Sydney


  • 2014 
    University of Toronto, Ph.D. in Marketing
  • 2007 
    University of Chicago, M.A. in Social Psychology
  • 2006 
    University of Michigan, A.B. in Honors Psychology
  • 2001 
    Royal Conservatory of Music, A.R.C.T. in Piano Performance


  • 2012
    Understanding Consumer Psychology to Avoid Abuse of Credit Cards, Transformative Consumer Research for Personal and Collective Well-Being

Grants and Contracts

  • 2009
    Social Sciences and Humanities Research Council of Canada
    Doctoral Fellowship
    Funding Source:
    Government of Canada

Professional Memberships

  • Australian and New Zealand Marketing Academy
  • Association for Consumer Research
  • Society for Consumer Psychology

Research Areas

  • Psychology (1701)
  • Business And Management (1503)
  • Marketing (1505)